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Study: People Favor Products With More Reviews, Not Minding What Reviews Say

A recent study shows consumers gravitate toward products with multiple reviews even if the ratings are low.

New research suggests that consumers use reviews and ratings by other consumers to drive their purchasing decision-making.

The study, published today in Psychological Science , found that people favor products that have more reviews, even if they have lower ratings than an alternative product.

"It's extremely common for websites and apps to display the average score of a product along with the number of reviews. Our research suggests that, in some cases, people might take this information and make systematically bad decisions with it," Derek Powell, a researcher at Stanford University, said in a press release.

"We found that people were biased toward choosing to purchase more popular products and that this sometimes led them to make very poor decisions."

Source: UPI

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